“Yo-no-bi” is a concept nurtured in the Mingei Movement from the philosopher and critic, Muneyoshi Yanagi. “Yo-no-Bi” or “beauty of practicality” means the true beauty found in craftwork for everyday use made by unknown craftspeople. It is more than just functional beauty. We believe“Yo-no-Bi” resides in truly easy-to-use products when we devote ourselves to producing them. THE AURA was created by this process. We offer you a perfect blend with your everyday life and an appearance that improves with use.